It is no secret that well crafted referral programs have become the backbone of internet marketing – generating low cost customer acquisition by leveraging your existing customer base.
With a detailed and systematic approach, it has the potential to turn the sale of one into the buying power of many!

One of the most notable and successful referral campaigns of all time belongs to Dropbox’s founders. By leveraging their userbase and adding simple smart incentives, Dropbox implemented a killer viral referral program with two-sided incentive –anyone who invites a friend will get extra storage space as well as an invited person. This campaign gave them an astounding 60% increase in signups and almost a legendary startup.

While talking about the success of referral campaigns how can we not mention social buying websites like LivingSocial & GroupOn or Zynga’s flagship game Farmville that has 3 times the reach of Twitter! These companies achieved great success by tapping into the viral nature of group buying via extremely successful referral campaigns. LivingSocial sometime back ran a referral campaign offering a FREE $20 Amazon.com gift card on 3 complete referrals. The response was phenomenal  – LivingSocial acquired over 1 million customers in 12 hours!  Read More.

Yes, referral programs are highly effective but the program has to be actively and creatively promoted with the right combination of offers and awareness to achieve its potential. This is where Context Promotions comes into picture. Using Context Promotions referral campaign builder, you can target incentives directly at Facebook or Twitter users that they can share with their friends and contacts. For example, you could place a widget on your current site and publicize your referral campaigns. For every 3 referrals your loyal customers make, they get a free $10 Macy’s or Amazon.com Gift Card!

The rewards could be either from your own business or incentives from Context Promotions premium catalogue – the choice is yours. You get real time access to monitor how many of their friends have signed up and how far they are from getting that premium incentive. Thus, identify your loyal consumer base and make them your brand advocates – all that with a high level of traceability and accountability.

In short, Context Promotions helps you employ multiple referral programs, focused on different market segments and partners and provides you the key to building a culture of referral.

Contact us to find out more information about the new additions and the many other exciting features at Context Promotions. As always, we welcome your feedback, and appreciate your support.